About The Theory Works^®

The Theory Works^® is a new brand dedicated to creating innovative and functional outdoor equipment. By designing equipment that is modular, customizable and flexible in use, we provide products that outdoor people can adapt to their unique requirements.

The Theory Works^® is led by Will Penney. He has 20 years experience in the outdoor and bike industries, across two hemispheres and five countries, as a product designer and brand manager. Will is also a qualified mechanical engineer.